Our story

A new twist

On a sunny, California day in 1995, Greg Hinson did something totally original. He crushed fresh citrus with Arbequina olives and created a new twist on California olive oil. His opus – O Meyer Lemon Olive Oil – was the first of its kind and launched the O Olive Oil & Vinegar signature line of artisan crushed olive oils.

Innovator and founder, Greg Hinson, planting roots for the future.
Innovator and founder, Greg Hinson, planting roots for the future.

Bring the flavor

Greg’s obsession quickly turned to the crafting of wholly unique vinegars using locally-sourced wine and traditional fermentation methods. The latest creation – O Organic Apple Cider Vinegar – is a delicious spin on a time-honored classic. Our premium vinegars and olive oils give chefs and home cooks endless options to bring the fresh flavors of California to the table.

Bring the flavor

Greg’s obsession quickly turned to the crafting of wholly unique vinegars using locally-sourced wine and traditional fermentation methods. The latest creation – O Organic Apple Cider Vinegar – is a delicious spin on a time-honored classic. Our premium vinegars and olive oils give chefs and home cooks endless options to bring the fresh flavors of California to the table.

100% clean

Of course, all our olive oils and vinegars are handcrafted with 100% clean, real ingredients, lots of love and a splash of fresh California attitude to make everyday food taste extraordinary!

Our food philosophy

We keep it real

We believe healthy, delicious eating starts with clean, fresh, real food. All of our products are responsibly sourced with 100% clean ingredients – no chemicals, pesticides, preservatives, coloring – you name it, no artificial anything ever!

Fresh & authentic

Our olive varietals are crushed hours after being harvested from our partner family farms. This makes our olive oil the freshest available and full of beneficial polyphenols and antioxidant richness. We pioneered crushing real, clean ingredients, such as seasonal citrus and fresh herbs, together with California olives. It’s more work and expense, but totally worth it! The clean and fresh flavors are authentic and unmatched by other products.

Fresh & authentic

Our olive varietals are crushed hours after being harvested from our partner family farms. This makes our olive oil the freshest available and full of beneficial polyphenols and antioxidant richness. We pioneered crushing real, clean ingredients, such as seasonal citrus and fresh herbs, together with California olives. It’s more work and expense, but totally worth it! The clean and fresh flavors are authentic and unmatched by other products.

Crafted with love

Our vinegars are handcrafted in small batches at our state-of-the-art fermentation facility in the heart of California wine country. We always start with the cleanest, best-tasting ingredients and processes. Then, our very own vinegar cultures and time-honored techniques allow nature and time to work their magic.

Our family

Curation Foods

Our mission is to increase access of fresh, delicious plant-based foods made with clean ingredients to as many people as possible, in a way that respects people and preserves our planet for future generations.

Curation Foods

Our mission is to increase access of fresh, delicious plant-based foods made with clean ingredients to as many people as possible, in a way that respects people and preserves our planet for future generations.

Bring it to the table

At Curation Foods, we re-imagine the way fresh, plant-based foods are grown, prepared and delivered through our broad portfolio of 100% clean ingredient products. We believe that the values we bring to our work, show up in what you bring to your table. We understand that what we do at Curation Foods has impact on the people who eat our food. On growers and grocers. On partners and investors. On the soil, water and air. In all of our actions, we are guided by what it means to eat healthy food and live a healthy life.

Sustainability

At Curation Foods, we believe that healthy people and healthy planet go hand in hand. We work to optimize food and minimize waste to protect our planet for future generations with a focus on social and environmental sustainability. Over the past few years, we have increased our focus and have begun to consciously define our goals into our business culture. We have much work to do, but please check out our accomplishments in our 2019 Sustainability handbook.

Sustainability

At Curation Foods, we believe that healthy people and healthy planet go hand in hand. We work to optimize food and minimize waste to protect our planet for future generations with a focus on social and environmental sustainability. Over the past few years, we have increased our focus and have begun to consciously define our goals into our business culture. We have much work to do, but please check out our accomplishments in our 2019 Sustainability handbook.